Doubletree Hotel SacramentoOn Tuesday, April 13th Larisa Capodieci & I presented “Social Networking 101” (SN 101) to a group of 10 HR managers who represent the top hotel chains in northern California. The opportunity was the result of a referral from Brian Bentzen (BNI El Dorado Hills). Brian is a graduate of SN 101 and SN 102. The referral is a classic example of visibility and credibility leading to profitability. Thank you Brian!

The SN 101 agenda focuses on:
a. What is social networking?
b. The benefits of social networking.
c. Social networking strategy.
d. Introduction to social media platforms.
e. Social network etiquette.

The presentation was intended to last one hour. However because of the interest and questions asked by the participants it lasted nearly two hours! As if to confirm their interest several of the managers signed up for the May 15th SN 102 workshop. Not only that, one of the managers invited us to present SN 101 to his hotel’s senior staff,

Thank you again Brian. Here’s really cool thing, Brian also caters the SN 102 workshop. Now that’s “givers gain”.

Finally, I want to thank Richard Hernandez (Hyatt Regency Sacramento) who coordinated the event and Becky Eslinger (Doubletree Hotel Sacramento) who hosted it.