This is fourth part of the social media etiquette series. Today’s subject is blogging.

Blogging is the cornerstone of a social media presence. Without a blog it is far more difficult to effectively transmit your social networking message.  Although many blogs act and appear as mini-websites this is not their main purpose! A website should be considered your “brick & mortar” presence on the web.  It is a professional presence which establishes your corporate or business credibility.  A blog on the other hand, provides an opportunity for you communicate “face to face” with your audience.  As such, your blog should:
1. Be written in your own voice. The blog should reflect the way you speak and think.  However, it need not be conversational in its style.  Remember it is an opportunity for you to communicate one to one with your audience.
2. Remain on Point. Talk about what you know, i.e. the topic of the blog.  I’m sometimes asked,”what if I have more than one subject I want to talk about?  The answer is simple, write more than one blog!  I maintain two blogs; Wallaby Blog & Business ‘n’ I.
3. Utilize Your Content! Your audience wants to read what you have to say, even if it is about someone else’s blog, article or posting. Clearly, you will on occasion incorporate other people’s material.  This is completely acceptable if you provide attribution.  Since  we are using the web, it is especially powerful to provide a hyperlink to the referenced material.
4. Be Easy to Read. I recommend short and readable entries.  If it takes longer than 5 minutes to read a blog entry many people just won’t read it!  Use the following methods to enhance reader comfort and comprehension:

5. Be Updated Regularly. Just like verbal communication, blogs must be current to be relevant.  Therefore, if you are serious about getting you message out (i.e. establishing visibility and credibility) your blog has to be updated weekly as a bare minimum.  Actually you should aim for 2 to 3 entries each week.

Below are some blogs which follow these guidelines:
a. Business ‘n’ I
b. Larisa’s 365 Photo Project
d. Networking Now

As a final note, you can find out more about blogging at the next Social Networking 201 workshop.  The workshop is scheduled for Saturday, June 26th at 8880 Cal Center Drive. If you would like to attend see the “Events” page for more information, and call (916) 489-9302 or to register.