THE YIN
Social Media platformsConsider the following things about social media and its useage?
1. Seven of the top 20 sites in the USA are social media (source: Alexa.com).  See below.
2. Social media is the most popular web pursuit.
3. There is a web browser called “Flock” which is specifically designed to assist in the management of social networks.

Now think about these characteristics of those who use  social media:
1. More than 90% of Generation X & Y individuals have joined a social network.
2. By the end of 2011 Generation X & Y individuals will outnumber Baby Boomers.  They already are prodigious consumers and will soon enough dictate the course of business.  They consider social media essential and use it express opinions about literally anything and everything.
3. Many Generation X & Y consider email passé.
4. AND YET…the fastest growing demographic of the world’s largest social media platform (Facebook) is women aged 55 to 65 years!

…AND THE YANG
Believe it or not, it seems IRS E-filers are more satisfied than Facebook users. According to the 2010 American Customer Satisfaction Index E-Business Report Facebook scored 64 on a 100 point scale, which puts its satisfaction lower than IRS e-filers and in the bottom 5% of all measured private sector companies.  This is a tough audience!

TO INFINITY AND BEYOND…
Despite everything or perhaps because of it, Facebook continues its inevitable and insatiable march towards 500 million users.  Facebook and the other social media platforms are a vital part of the business scene.  They have entrenched themselves in the fabric of networking.  They have usurped email, formed an alliance with texts and challenged the telephone for supremacy as a business device.  Along with face to face networking, social media platforms are the supreme forms in business networking.

THE BOTTOM LINE
If you want to be in business in five years, join a business networking group (like BNI) and establish your social media presence NOW!
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TOP 20 SITES IN USA (as of August 16th, 2010)
1. Google
2. Facebook
3. Yahoo!
4. YouTube
5. Amazon
6. Wikipedia
7. Twitter
8. CraigsList
9.eBay
10. Windows Live
11. Blogger
12. MSN
13. Myspace
14. AOL
15. Bing
16. Go
17. LinkedIn
18. CNN
19. WordPress
20.  ESPN

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