As I have mentioned before, social media is just one part of your plan to make your business visible, credible and profitable.  As I have also said, you must be prepared participate in real as well as virtual networking.  Do you remember the “10 Levels of Intimacy in Today’s Communication” diagram?  It clearly shows the important relationship that exists between online interaction and the real thing. Both are essential components in a balanced plan for marketing, networking and of course, sales.

10 Levels of Intimacy in Today's Communication

10 Levels of Intimacy in Today's Communication

Now there is a service that provides you an opportunity to combine social media and real meetings.  Not only that, the service in question requires you to commit to conducting an actual meeting in order to complete the Meetup.comvirtual meeting process.   Meetup.com is the world’s largest network of local groups. It provides anyone the means by which to organize a local group or find one of the thousands already meeting up face-to-face.  Creating a new group is easy, simple and inexpensive.  It is also an excellent way for actual networking groups to create an online social presence.  Take a look at the following BNI chapters meetup.com presences:
1. BNI Riverside Executives
2. BNI Rio Sacramento
3. BNI Modesto Nooners

Meetup’s aim is to build local business and social communities by introducing real people online in an effort to build actual meetings that foster personal and business relationships.  According to meetup.com, more than 2,000 groups get together in local communities every day.  And, according to a number of the BNI groups, it works. Check it out for your self and let me know your meetup.com experiences!

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