Six Reasons Why Your Blog is Essential.

Last week I explained why every business needs a website. A website is your “brick and mortar” professional business presence on the web.  A blog, on the other hand, is your opportunity to communicate directly and personally with your consumers, be they clients, customers, patients or friends.  A blog is not just a web based diary, it is a means by which to establish personal, online “world of mouth” relationships.  It certainly should provide information of value and encourage people to explore your brand in greater depth, but it must also provide for interaction and engender a response.  In other words it must have impact!  Your blog is the center piece of your social media strategy.  It must be interconnected with all of your other platforms including your website, Facebook, LinkedIn and Twitter.  Every business owner (no matter how big or small) should have a blog where he or she may share both the corporate ethos and personal goals directly with customers.  Below are six reasons, with examples, of why blogs are an essential component in today’s business environment.

1.Google and the Other Search Engines Index Blog Posts. The primary search engines (Google, Yahoo, Bing etc) reward sites that maintain currency and update content.  Every time you add a blog post a new permalink is placed on the Internet. The search engines take note of this and I can prove it.  I have a Google Alert for “Outback Solutions” and every time I write a new post I get an alert.  Conversely, if I make a change on the website I do not receive an alert.

2. Build an Audience. Blogs are an excellent way to begin the VCP (visibility – credibility – profitability) process.  A blog can attract readers, who if they find you credible, will tell their friends. Brian Bentzen’s SacChef blog has attracted a worldwide audience who order products directly from the blog.  Prior to the creation of his blog, Brian didn’t know anyone who lived overseas.

3. Blog Content is Added to the Internet’s Permanent Record. As I mentioned earlier, every blog post is assigned a permalink. This effectively means that every post has a unique URL assigned to it for future reference.  For example, if you search for “BNI Central Valley” the BNI Visitor Day Planning blog appears on the first page of Google.

4. Credibility Makes You an Authority. It’s not enough to simply be known, your comments must also be regarded as useful and credible. If you you can achieve this status your posts will be assigned greater value by your readers and your expertise noted.  You must prepared to provide information of value without the expectation of a direct ROI.  One of our clients Momservations was derived as a direct result of Outback Solutions’ reputation for timely and accurate work.

5. There is No such Thing as Bad PR. The press is always looking for new sources of relevant information. If you are fortunate enough to be picked up in a newspaper or television it can accelerate the VCP process. The Sacramento Bee has published SacChef blog recipes.  The result, a massive influx in the blog’s readership…and sales!

6. Multipurpose Blog Content. Much of the information posted in a blog may be used in other forums.  Several of Wallaby Blog’s posts have formed the basis of presentations, handouts, newsletters and short essays.  I also recommend you keep a list of potential blog topics for later reference.

So you don’t know how to start a blog? Stand by, an upcoming Wallaby Blog post will highlight the best blog platforms and explain how to get started. Conversely, you may call us at 1-888-794-9287 for individual assistance.

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