Events


California Annular Eclipse May 20, 2012Outback Solutions is excited to be working with The Geology Club at UC Davis to provide a fun bonus for our readers and clients!! We have procured special viewing glasses that will allow you to view the upcoming Annular Solar Eclipse without frying your eyes.

“What eclipse?”

Good question.   Here is all the information you will need to learn about the eclipse; discover the best viewing sites (Chico or  Truckee sound the most fun to us); and learn lots of other cool NASA stuff:  Click Here to visit NASA.

Grab the car, a picnic and these glasses and get ready for some fun. On Sunday May 20, 2012 at approximately 6:30 pm PDT there will be an Annular Solar Eclipse visible right here in California.

We at Outback Solutions like to think OUTBACK the box and decided to give away these viewing glasses to the first 100 who ask for them. It is that simple.

“How do I get my glasses?”

Send us a self-addressed stamped envelope to the address below and we will pop them in the mail asap:

Outback Eclipse Glasses
815 El Chorro Way
Sacramento, CA 95864

Send us your photos so we can post them here. This is the new Super Hero look for the fashion season. Consider wearing them to a viewing of “The Avengers” for fun. (Psssst: You won’t be able to see a thing, they are for viewing the sun so you really can’t see out of them at all UNLESS you are looking at the sun)

Have fun viewing the eclipse and let us know of your experiences!

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gogo Inflight InternetEarlier this week my family I caught one of the last flights out of Dallas, TX before a massive winter storm closed the airport and crippled many eastern and southern states.  We had just spent four days in southern Indiana for the funeral of Eva’s mom.  AA Flight 1951 to Sacramento was the bumpiest ride I have experienced on a commercial airliner (weather related, not pilot or aircraft induced). It turned out to be a memorable flight, and not just because of the rough ride.  It was also my first experience using the Internet at 30,000ft!

American Airlines is one of a number carriers that now offers passengers inflight Wi-Fi. The service is called “gogo Inflight Internet”, and although it is not free, it is good value. During the flight I was able to:
a. surf the web,
b. send email,
c. post a Facebook status,
d. FTP updates for several Ace Hardware websites, and
e. even use “Go To My PC” to remotely access my office computer in Sacramento, CA.

In addition, I used both my laptop and iPhone while in flight!

It’s a simple three step process to get online with gogo:
1. Turn on laptop, pad or smart phone Wi-Fi.
2. Select the “gogoinflight” connection.
3. Launch the browser and sign up for gogo Inflight service.
There is a card in each seat pocket with specific instructions for iPhone and Blackberry.

As I said, the service is not free, but the prices are quite reasonable considering there is no alternative at 30,000ft. There are even several options available:
1. Flight Pass. $12.95 for an individual flight.
2. 24 Hour Pass. $11.00.
3. 6 Pack. $49.95 for a six flight bundle.
4. Unlimited. $34.95 per month automatically renewed, cancel anytime.

The bottom line for me was that for the price of a few Starbucks lattes (which I could not even buy in rural southern Indiana) I was able to complete a number of pieces of work which otherwise would have required me to work late after the flight or rise early the next day.  Good value indeed!

For more information visit goginflight.com

Watch this great video from Excentric to see how the Web might tell the Nativity story if it happened today!  It’s the original Christmas story told through various online mediums including; Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare and Amazon.

Times may change, but the feeling remains the same.  Happy Digital Christmas!


Happy Holidays from Outback SolutionsHappy Holidays from Outback Solutions!
As you know everything is faster on the web, so here are the “Five Days of Business” (to the tune of The 12 Days of Christmas). Brought to you by Outback Solutions.  Remember us “For the best exposure you can get, without getting arrested!”

“The Five Days of Business”

On the first day of Business, my web guy gave to me;
A killer name on Go-o Daddy.

On the second day of Business, my web guy gave to me;
A beaut’ we-ebsite;
And a killer name on Go-o Daddy.

On the third day of business, my web guy gave to me;
Great SEO,
A beaut’ we-ebsite,
And a killer name on Go-o Daddy.

On the fourth day of Business, my web guy gave to me;
Top Google rank,
Great SEO,
A beaut’ we-ebsite,
And a killer name on Go-o Daddy.

On the fifth day of Business, my web guy gave to me,
Five golden telephone rings;
To-op Google rank,
Great SEO,
A beau-ut’ we-ebsite,
And a killer name on Go-o Daddy!

Social Networking 102 at BizFest 2010 I will be presenting “Social Networking 101” (SN 101) at BNI Central Valley’s BizFest 2010 during October at the following locations:
1. Modesto, Thursday October 21st, Click here for details.
2. Sacramento, Thursday, October 28th. Click here for details.

SN 101 presents information to improve your business’ social media visibility and credibility, which may lead to profitability.

The SN 101 agenda focuses on:
a. What is social networking?
b. The benefits of social networking.
c. Social networking strategy.
d. Introduction to social media platforms.
e. Social network etiquette.

The class format makes use of video, a PowerPoint presentation, handouts and individual participation.

For just $20 BNI members, and $30 non-BNI participants can take part in an excellent business building opportunity,which not only includes SN 101, but a wealth of other business information as well.

Call (916) 489-9302 or email info@outbacksolutions.com for more information.

The content of this post is a transcript of a talk I gave to my BNI Riverside Executives chapter, Wednesday September 29th.  If you would like more information please call (916) 489-9302, email john@outback.ws, or post a comment on this blog or the Outback Solutions Facebook page at; facebook.com/Outsols
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Why Every Business Must Have a Website

Outback Solutions - Think Outback the BoxA website is a part of a business’ overall marketing plan – not its IT plan!  It’s a valuable piece of real estate, which must represent your business appropriately, but even more important it needs to be found, easily.  Here are six reasons why EVERY business must have a website. The linked sites were created by Outback Solutions and are provided as proof of each reason.

1. Professional presence. A website is a business’ “brick & mortar” presence on the web. It is your opportunity to create a professional appearance on the world’s most powerful communication, marketing, advertising, information platform.  A business without a website is just not credible, or not as credible as it could be.
Oshetski Orthodontics, Jackie Dotson, LCSW, Carroll Law, PWA Insurance

2. Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver your marketing messages.  This is true regardless of whether your business is small, large or in-between, well-established or brand-new.
Hammett Landscape Design, Luxury Limousines

3. More people use the Web to locate information than all other methods combined (according to Google they satisfy 1bn searches/day). Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for you on the web – and if you don’t have a website…well, you get the picture.
Jenkins Chiropractic, 211 Sacramento

4. Web presence communicates 24/7/365. A website is like having a staff that can inform, market and communicate with your customers and prospects at any time of the night or day, and if designed correctly, it can pre-screen prospects before they even speak with you. A website is the equivalent of an online word of mouth marketing organization (World of mouth).
Elk Grove Milling, Arden Park Soccer

5. Websites are NOT just for selling. One of the most common misconceptions about business websites is that they must offer products for purchase, accept credit cards and process financial transactions. Nothing could be farther from the truth. Many websites aim to encourage people to visit an actual store, or commit to an action, i.e. volunteer.  All websites should include a call to action!
Costello’s Ace, American River Ace, American River Parkway Foundation, Gamboa’s Body & Frame

6. Websites CAN SELL your Products & Services Online. If your business offers products and services appropriate for retail sale over the Internet, then you should clearly consider an ecommerce website.  The web can assist with the sales of products like cupcakes and tortillas and services like eyebrow shaping!
Cupcake Craving, Chia Seed Tortillas, The Perfect Eyebrow

Think Outback the Box!

BNI BizFest 2010SAVE THE DATES!
Thursday, October 21st – Modesto
Thursday, October 28th – Sacramento

In October 2010 I will be presenting Social Media 101 at both the Modesto and Sacramento BNI BizFest events.  I invite you to attend one of my presentations if you are interested, or even curious, about how to use social media to make your business visible, credible and ultimately more profitable. Click here for more information about BizFest 2010.

The aim of my social media presentation is to introduce you to social networking and a number of social media platforms.

You will also be exposed to:
1. The fundamentals of social networking.
2. The main social media platforms.
3. How social networking may contribute to the success of an organization or business.

You may purchase tickets for both BizFest events by calling the Outback Solutions‘ office at (916) 489-9302, securely online at www.bnicv.com/bizfest or by selecting the links below. I look forward to seeing you at one, or both, of the events (details are below).

BNI Members $20 ($25 after October 1st)
1. Modesto BizFest (Thursday, October 21st)
2.
Sacramento BizFest (Thursday, October 28th)

Non-BNI Members $30 ($35 after October 1st)
1. Modesto BizFest (Thursday, October 21st)
2.
Sacramento BizFest (Thursday, October 28th)

MODESTO – CLICK HERE for the Bizfest Modesto flyer, which includes the program speakers and topics.
Where:
Modesto Center Plaza
1000 L Street, Modesto, CA 95354
Click here for driving directions
When: Thursday, October 21st
Open Networking: 8:30-9am
BizFest: 9am-12pm

SACRAMENTO – CLICK HERE for the Bizfest Sacramento flyer, which includes the program speakers and topics.
Where:
Citrus Heights Community Center (behind Sam’s Club)
6300 Fountain Square Drive
Citrus Heights, CA 95621
Click here for driving directions
When: Thursday, October 28th.
Open Networking: 8:15 – 9am
BizFest: 9am – 12:30pm

For more information call the Outback Solutions office (916) 489-9302.

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