Outback Solutions has a new website!  Special thanks to Jody Amato and Sandra Swenson-Scott for their assistance.

Outback Solutions Internet design & serviceIn order to visit the site, I ask that you initially open Google by clicking right hereThen select the Outback Solutions link, which will look something like the information directly below.  By following this procedure you are sending a positive message to Google that assists the Outback Solutions site SEO.  I recommend you encourage your friends and associates do something similar with your site, i.e. search Google for a general phrase related to your site and click your site ONLY.  If you can’t find your site easily call Outback!

Internet Web Site Design | Outback Solutions Web Design
Outback Solutions, Web Design is an Internet website design, development, service company based in Sacramento, California.

When you enter the site please look at the following new pages.  At the very least please visit one internal page.
1. Outback Solutions photography.
2. Portfolio including categorized examples and thumbnails.
3. Our Team.

I would also ask you do as much or as little as you feel comfortable of the following items:
1. Review each of the pages of the site.
2. On the homepage:
a. Click the “Like” button in the lower right corner of the page.
b. Subscribe to Wallaby Blog by entering your email address in the space provided in the lower right corner.
c. Select the Facebook logo and “Like” the  Outback Solutions’ Facebook page.
d. Select the LinkedIn logo and click the appropriate button to follow Outback Solutions LinkedIn company page.

BTW, if you are interested in learning more about using various social media components to enhance your website’s SEO call Outback Solutions.

Thank you.


Outback Solutions Social Networking 201Last Saturday, October 16th Jody Amato, Larisa Capodieci and I conducted the Autumn Social Networking 201 class.  It was one of the most diverse group of participants with whom we have worked.  The group included; a psychologist, realtor, coach, automobile body shop, virtual assistant, retail CEO, chef and two high school students.  This diversity speaks to the wide appeal and broad application of social media.  Based on the participants’ feedback they found the seminar eye opening! Thank you to you all for making the workshop a success.

In an effort to assist the workshop participants, and others who are interested in developing their social media presence, below are a selection of Larisa, Jody and John’s social media platforms:
Larisa: Balfour Facebook pageTwitterblog.
Jody: Inkblot Communications Facebook page, Inkblot blogLinkedin.
John: Outback Solutions Facebook page, LinkedinBNI blog

Special thanks again to Brian Bentzen, the Sac Chef, who catered the workshop and Sean Boyd, Mr. Loophole, who provided the venue.

Finally, the next Social Networking 201 workshop is not yet scheduled. If you would like to attend the next seminar please call (916) 489-9302 or email to register.

LinkedIn This is part two of our social media etiquette series. Today we will take a look at The very first point to note is that Linkedin is often described as “Facebook for business people”. Now, whether you agree with this comparison or not, it is fair to say that there is an expectation that LinkedIn users should act with business-like manners, in the best possible sense of manners!

LinkedIn is a mighty way for users to connect with business men and women around the world. It provides an unique opportunity to see how far removed you are from prospective contacts, and the ability to trace connections. As a result, it is imperative that you treat connections with respect because your posts may transmitted very simply to influential business, government or organization leaders around the globe.

If you truly value your professional reputation on LinkedIn please do not:
1. Leave you photo blank or use a non-business like photo. Your photo should present you in the way you want business colleagues to see you. As with Facebook, there is no excuse for not including a suitable photo in your LinkedIn profile.
2. Indiscriminately request connections. It is likely you will have fewer LinkedIn connections than you have Facebook friends. You are probably far more visible to people with whom you have casual or friendly contact than those with whom you have business connections. You should however use LinkedIn to connect with your business, organization or company network. Connecting to other BNI members around the world is a good example of making appropriate connections.
3. Ask for recommendations from people with whom you not well acquainted or do not know. How can a credible business person write you a recommendation if they don’t have a relationship with you? I do however recommend that you seek recommendations from legitimate sources, and also extend recommendations to people who have done a good job for you. Again like so may aspects of etiquette, it is just good manners and respect for others.
4. Write recommendations for people on whom you are not qualified to comment. Just because you receive a request for a recommendation, you are not obligated to do so. Similarly, do not write recommendations with an ulterior motive, i.e. a recommendation in return, or to placate someone for other actions which have occurred. These are not the hallmarks of an honorable or credible business person.
5. Finally, absolutely never use your connections’ email addresses to spam them. Some people are convinced that social media is just another method for direct sales. While it is true that social media is an effective way to get your message out, it is far more useful to have other people do it for you! This starts with visibility and credibility. It is definitely not credible behavior to misuse your LinkedIn connections’ email addresses to promote yourself and your business through unsolicited email*.

Remember, with LinkedIn the onus is on a business-like manner, and business communications which will enhance your visibility and credibility. Use it for anything else at your peril.

* Unsolicited Email: Email messages sent without the express consent or not at the request of the recipient. Also commonly known as spam.