Web Design

Outback Solutions has a new website!  Special thanks to Jody Amato and Sandra Swenson-Scott for their assistance.

Outback Solutions Internet design & serviceIn order to visit the site, I ask that you initially open Google by clicking right hereThen select the Outback Solutions link, which will look something like the information directly below.  By following this procedure you are sending a positive message to Google that assists the Outback Solutions site SEO.  I recommend you encourage your friends and associates do something similar with your site, i.e. search Google for a general phrase related to your site and click your site ONLY.  If you can’t find your site easily call Outback!

Internet Web Site Design | Outback Solutions Web Design 
Outback Solutions, Web Design is an Internet website design, development, service company based in Sacramento, California.

When you enter the site please look at the following new pages.  At the very least please visit one internal page.
1. Outback Solutions photography.
2. Portfolio including categorized examples and thumbnails.
3. Our Team.

I would also ask you do as much or as little as you feel comfortable of the following items:
1. Review each of the pages of the site.
2. On the homepage:
a. Click the “Like” button in the lower right corner of the page.
b. Subscribe to Wallaby Blog by entering your email address in the space provided in the lower right corner.
c. Select the Facebook logo and “Like” the  Outback Solutions’ Facebook page.
d. Select the LinkedIn logo and click the appropriate button to follow Outback Solutions LinkedIn company page.

BTW, if you are interested in learning more about using various social media components to enhance your website’s SEO call Outback Solutions.

Thank you.


Outback Solutions We Design - Sacramento, CAThe elements of credibility behind the websites that pay for themselves.

Outback Solutions® employs the Stanford University guidelines when creating and rebuilding websites.

Outback Solutions Make it easy to verify the accuracy of the information on your site.

Outback Solutions Show that there’s a real organization behind your site

Outback Solutions Highlight the expertise in your organization and in the content and services you provide

Outback Solutions Show that honest and trustworthy people stand behind your site

Outback Solutions Make it easy to contact you

Outback Solutions Design your site so it looks professional

Outback Solutions Make your site easy to use and useful

Outback Solutions Update your site’s content often

Outback Solutions Use restraint with any promotional content (e.g. ads, offers)

Outback Solutions Avoid errors, no matter how small they seem.

In addition, Outback Solutions‘® standard operating procedures call for websites to:

Outback Solutions have a unique domain name (e.g. outbacksolutions.com)

Outback Solutions be workable across a range of browsers and operating systems

Outback Solutions offer free, accurate and valuable information

Outback Solutions prominently display contact information including phone, fax, email and address on every page

Outback Solutions insure every page has a single click return to the site homepage

Contact Us. Please call us at (916) 489-9302.  Our phones are answered by real, knowledgeable people Monday to Friday from 8am to 5pm. You may also send us email or click here to complete our online information request.

Outback Solutions Web Design and ServicesAt Outback Solutions® we set ourselves goals we know we can’t yet reach, because we know that by stretching to meet them we can go farther than we can see. We use the ten truths below to ensure we are still on track!

1. What Google® wants Google® gets. The Times of London described Google® as the most influential company in history.  It is certainly the most popular website and search engine in the world.  Outback Solutions® sites are designed and coded to be search engine friendly, with particular emphasis on Google.

2. Serving our clients is serving ourselves. We know what you do is important, and we know your web presence is a vital part of the plan.  Outback Solutions® is focused on providing the best user experience possible. We want to be the first name you think of when any question involving the Internet arises.

3. Simple beauty is simply beautiful. Simplicity, functionality and beauty are the hallmarks of Outback Solutions®.

4. Fast is better than slow. We know your time is valuable, so when you’re seeking a solution, a change or simply advice you want it right away.  We have a dedicated team responsible for the development and maintenance of sites.  Furthermore, our phones are answered by real, knowledgeable people Monday to Friday from 8am to 5pm.

5. Content is king (or queen if you prefer). Appropriate, original content is the single most important feature of an effective web presence if you want to be found online.

6. Change Happens. We know things change.  Outback Solutions® has a team that maintains our clients’ investments.  Our goal is to affect changes within 24 hours of receipt. We usually beat that by 22 hours!

7. Listening and Hearing Matters. Outback Solutions® practices the platinum rule, “treat others the way they want to be treated”.  We know the client owns the project, and although we will offer advice, our aim is to provide the outcome the client wants.

8. Client Profitability Matters. We work primarily with business people, in both for profit and nonprofit entities.  We don’t see what we do as the final product.  It is a service or a platform that enables our clients to achieve their goals.

9. There’s always more information out there. With new information comes the need to update, refresh and redesign your web presence.  We provide ongoing maintenance, telephone support and overall Internet advice.

10.  Mistakes Happen…and when they do, Outback Solutions® responds!

Believe in the BandThe Outback Solutions team recently completed work on Phase 1 of an adventurous and innovative social media website called “Believe in the Band” (BitB).  BitB is the brain child of Ronnie Hartong of Santa Cruz, CA and offers an online community for artists to connect with a worldwide network of fans, music professionals and other artists to share their passion for music.

At the heart of Believe in the Band is an exclusive virtual memorabilia program. All artists are given free virtual merchandise that may be personalized by the artists and then purchased by fans in order to support their success.  Fans display the bands virtual memorabilia on their fan page.  Bands earn royalties from the sale of their virtual memorabilia that they can use to travel to an event or to buy instruments or anything else they may need to succeed.
Click here to register an artist
Unsigned artists may also post; videos, music and photos.  In addition, bands can:
1. post blog entries,
2. add events,
3. create a wishlist, and
4. send messages to their fans.
Click here to see a band page.  Click here to read the “Band FAQs”

Believe in the Band fan registrationFans have fun adding merchandise to their page and showing their appreciation for the musicians that make the music they love.   Click here to see a fan page.  Click here to read the “Fan FAQs”.
Registration as a fan or a band is simple and easy.  Just select the links below:
1. Fan signup.
2. Artist signup.
Sign up today and tell your friends in unsigned bands that BitB is great way to create a following, and make money!

gogo Inflight InternetEarlier this week my family I caught one of the last flights out of Dallas, TX before a massive winter storm closed the airport and crippled many eastern and southern states.  We had just spent four days in southern Indiana for the funeral of Eva’s mom.  AA Flight 1951 to Sacramento was the bumpiest ride I have experienced on a commercial airliner (weather related, not pilot or aircraft induced). It turned out to be a memorable flight, and not just because of the rough ride.  It was also my first experience using the Internet at 30,000ft!

American Airlines is one of a number carriers that now offers passengers inflight Wi-Fi. The service is called “gogo Inflight Internet”, and although it is not free, it is good value. During the flight I was able to:
a. surf the web,
b. send email,
c. post a Facebook status,
d. FTP updates for several Ace Hardware websites, and
e. even use “Go To My PC” to remotely access my office computer in Sacramento, CA.

In addition, I used both my laptop and iPhone while in flight!

It’s a simple three step process to get online with gogo:
1. Turn on laptop, pad or smart phone Wi-Fi.
2. Select the “gogoinflight” connection.
3. Launch the browser and sign up for gogo Inflight service.
There is a card in each seat pocket with specific instructions for iPhone and Blackberry.

As I said, the service is not free, but the prices are quite reasonable considering there is no alternative at 30,000ft. There are even several options available:
1. Flight Pass. $12.95 for an individual flight.
2. 24 Hour Pass. $11.00.
3. 6 Pack. $49.95 for a six flight bundle.
4. Unlimited. $34.95 per month automatically renewed, cancel anytime.

The bottom line for me was that for the price of a few Starbucks lattes (which I could not even buy in rural southern Indiana) I was able to complete a number of pieces of work which otherwise would have required me to work late after the flight or rise early the next day.  Good value indeed!

For more information visit goginflight.com

Outback Solutions - A Google Favorite PlaceQR (Quick Response) Codes are an excellent item to add to social media, and hard copy advertising materials including business cards, magazines, billboards, vehicles, shop window displays (see the graphic to the right) and flyers as a way to send traffic to your website, blog, Facebook page or any other location on the web.  They may also be used for text messages and phone numbers.

The QR code is a matrix barcode,  which consists of black modules arranged in a square pattern on a white background.  Each is unique to a specific address, location or message.  In order to read a QR code you need a QR scanner.  Many smart phones have QR code reader applications available to download. If you have an iPhone, I recommend downloading the app called “QR Code Reader”.

Creating a QR Code. There are a number of websites that will generate QR Codes without charge.  The site I like is KAYWA QR Code.  It provides a simple, easy to use interface which provides for the creation of QR codes for URL, phone numbers and texts.

I recommend you start by creating a QR code for your website and post it on
your Facebook page or blog, just like to one for Outback solutions’ website below.
Outback Solutions'QR Code

The content of this post is a transcript of a talk I gave to my BNI Riverside Executives chapter, Wednesday September 29th.  If you would like more information please call (916) 489-9302, email john@outback.ws, or post a comment on this blog or the Outback Solutions Facebook page at; facebook.com/Outsols

Why Every Business Must Have a Website

Outback Solutions - Think Outback the BoxA website is a part of a business’ overall marketing plan – not its IT plan!  It’s a valuable piece of real estate, which must represent your business appropriately, but even more important it needs to be found, easily.  Here are six reasons why EVERY business must have a website. The linked sites were created by Outback Solutions and are provided as proof of each reason.

1. Professional presence. A website is a business’ “brick & mortar” presence on the web. It is your opportunity to create a professional appearance on the world’s most powerful communication, marketing, advertising, information platform.  A business without a website is just not credible, or not as credible as it could be.
Oshetski Orthodontics, Jackie Dotson, LCSW, Carroll Law, PWA Insurance

2. Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver your marketing messages.  This is true regardless of whether your business is small, large or in-between, well-established or brand-new.
Hammett Landscape Design, Luxury Limousines

3. More people use the Web to locate information than all other methods combined (according to Google they satisfy 1bn searches/day). Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for you on the web – and if you don’t have a website…well, you get the picture.
Jenkins Chiropractic, 211 Sacramento

4. Web presence communicates 24/7/365. A website is like having a staff that can inform, market and communicate with your customers and prospects at any time of the night or day, and if designed correctly, it can pre-screen prospects before they even speak with you. A website is the equivalent of an online word of mouth marketing organization (World of mouth).
Elk Grove Milling, Arden Park Soccer

5. Websites are NOT just for selling. One of the most common misconceptions about business websites is that they must offer products for purchase, accept credit cards and process financial transactions. Nothing could be farther from the truth. Many websites aim to encourage people to visit an actual store, or commit to an action, i.e. volunteer.  All websites should include a call to action!
Costello’s Ace, American River Ace, American River Parkway Foundation, Gamboa’s Body & Frame

6. Websites CAN SELL your Products & Services Online. If your business offers products and services appropriate for retail sale over the Internet, then you should clearly consider an ecommerce website.  The web can assist with the sales of products like cupcakes and tortillas and services like eyebrow shaping!
Cupcake Craving, Chia Seed Tortillas, The Perfect Eyebrow

Think Outback the Box!

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